Communicating Climate Change in your Community: a Masterclass
It's challenging to communicate climate change at a community level. How can we find ways to alert people to climate change when there are so many other things to worry about? How can we make the solutions to climate change feel positive and empowering? And, especially, how can we reach beyond the limited core audience of dedicated environmentalists to the wider and sometimes sceptical population?
Led by international climate change communications expert George Marshall, in this fast moving and interactive workshop, participants will explore and understand the key components of effective communications and the complex ways that people make sense of climate change. We will draw on a wide range of research and practical experience, looking in detail at case studies of what works and, just as importantly, what does not work.
About George Marshall
George Marshall and the organisation he co-founded, Climate Outreach, are the leading European specialists in climate communications. George has advised the Scottish and Welsh governments, the United Nations and international NGOs in engaging new audiences in climate change, including youth, trade unions, people of faith and people with conservative values. His book, Don't Even Think About It, is widely regarded as one of the most important books published on climate change conversations.